The different marketing layers
The central strategy of Maximedia is SOMS (Synergized OmniChannel Marketing Suite).
This means managing all interconnected layers of marketing as part of a cohesive marketing strategy and tactics that work together, strengthening and maintaining the brand's presence and reputation. These layers create a comprehensive marketing ecosystem that encompasses various aspects of brand promotion.
1. Creating an identity and positioning the brand
This is the basis of the brand's marketing ecosystem. This includes defining the DNA and unique value of the brand, the target audience, and the design language. The definitions are made after extensive research of the market and the product category.
2. Creative and original content for all platforms
This layer involves creating valuable, relevant and consistent content to attract and harness the target audience, and ultimately motivate action.
3. Public relations
This layer focuses on managing the image and reputation of the brand through continuous activity in front of the media while striving to integrate into the media agenda.
4. Social media marketing
This layer covers the brand's presence on the various social media platforms to communicate with the target audience and drive customer engagement. Marketing on social networks has a different language and character.
5. Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
This layer is designed to improve brand visibility in search engine results through paid advertising (SEM) and organic optimization (SEO).
6. Guerrilla marketing
This layer includes creative and unusual marketing or personal marketing to customers to cultivate brand loyalty, promote products or services and increase the conversion rate.
7. Marketing through opinion leaders
This layer includes collaboration with opinion leaders and key influencers in order to promote the brand's products or services to the target audience.
8. Analytics and performance measurements
This layer focuses on tracking, measuring and analyzing the effectiveness of various marketing efforts to refine and optimize the overall marketing strategy.