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Media is everywhere,

and we are there with you.

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Maximadia is a public relations and marketing consulting company that offers a comprehensive marketing strategy, which starts from the research and planning phase to the implementation phase.

Maximedia is a public relations and marketing consultancy company with extensive experience in planning and establishing marketing systems and public relations management. Communication mediation serves as the main channel for engaging with potential customers online, through various communication channels, shopping centers, and the sales floor. We create a strategy that generates a consistent language, prominence, and growth for your brand and its unique messages. We assist you in telling the story of your brand to the right audiences, in the right places and at the right time. Stories create momentum. Nowadays, stories are told across numerous platforms. They appear and disappear in the blink of an eye. So how do you navigate your message across so many platforms and dimensions? Through a comprehensive package that includes: Public relations and media strategy, marketing and digital, social networks and network asset management, crisis management, internal communication consulting, as well as expertise in creating and implementing growth engines for any organization and brand.

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About
Strategy-il

Marketing and Digital

Maximedia has a digital and marketing division that operates to promote
brands on social networks and digital assets. We manage Facebook pages, Instagram accounts, LinkedIn profiles, and more for our clients. Additionally,
we initiate and execute funded campaigns on these platforms as needed.
Simultaneously, we emphasize tailored content that leads to search engine
optimization through data processing, analysis, segmentation, and targeted
advertising tailored to the target audience.

Strategy

Building a brand strategy begins with a comprehensive research about the
brand and the competitive market in which it operates. Based on the insights
gained from the research, we propose a relevant content world that aligns
with the brand's values. This content world is then translated into public
relations activities across all media channels. Additionally, it is manifested
graphically in social networks and network activities, branding elements on
the sales floor, and in marketing activities that we create for the long term.

Expertise

Maximedia operates in a variety of fields and provides services to companies in the
automotive, design, architecture, lifestyle, fashion, education, technology and high-tech, food and culinary, culture, and various consumer sectors.

Our Storytelling

At Maximedia, we excel in telling the most compelling story for your brand, one that
sparks interest and resonates with your audience. We understand the power of
storytelling in capturing attention, evoking emotions, and creating a sense of identification among your target audience.
Through our expertise in brand strategy, market research, and content creation, we craft narratives that effectively communicate your brand's values, unique selling points, and brand essence. We know how to engage your audience through captivating storytelling techniques, whether it's through written content, visual media, or digital platforms. By tailoring the narrative to your brand's identity and the preferences of your target audience, we ensure that your story resonates and leaves a lasting impact. Our goal is to help you build meaningful connections with your audience, foster brand loyalty, and drive success in your marketing and communication efforts.

Influencers and Opinion Leaders

In addition to engaging with major communication platforms, as part of the
comprehensive communication strategy, the company initiates and leads network-based
initiatives with opinion leaders and influencers. This is done by tailoring the approach to the brand's character and the content realm in which it operates. Maximedia recognizes the power of influencers and opinion leaders in shaping public opinion and driving engagement. By strategically partnering with relevant individuals who align with the brand's values and target audience, Maximedia leverages their influence to amplify the brand's message and reach a wider audience. This approach helps create
meaningful connections and fosters brand advocacy among the influence's followers.

Crisis management

When is it advisable to take responsibility? How do you formulate an apology? And how do you assess the dimensions of a communication crisis?
Maximedia has experience in managing communication crises for a wide range of business, public, and third-sector clients. This is done through the adaptation and implementation of communication techniques for proper management and damage mitigation.
In cases where it is appropriate to take responsibility, it is crucial to acknowledge and address any mistakes or shortcomings promptly.
Formulating an apology involves expressing sincere regret, taking ownership of the situation, and outlining steps to rectify the issue.
Assessing the dimensions of a communication crisis involves evaluating the scope, impact, and potential risks involved. This includes analyzing the takeholders involved, the level of public attention, and the potential damage to the brand's reputation. By understanding the extent of the crisis, Maximedia can develop an effective communication strategy to manage the situation appropriately and minimize the negative impact.

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Among Our Clients

Maximedia represents a diverse range of leading international clients and brands, as well as prominent investment groups, funds, corporate organizations, municipalities, public entities, and major shopping centers in the Israeli market. We have the privilege of working with renowned names and entities from various sectors, solidifying our expertise and track record in delivering effective communication and marketing solutions.

Clients
Strategy
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The central strategy of Maximedia is SOMS (Synergized OmniChannel
Marketing Suite).
This means managing all interconnected layers of marketing as part of a cohesive marketing strategy and tactics that work together, strengthening and maintaining the brand's presence and reputation. These layers create a comprehensive marketing ecosystem that encompasses various aspects of brand promotion.

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From the Media

Media

Marketing changes consciousness: how the consumption habits of the new man have changed

The traditional gender role of the man is changing and so are his consumption habits. What is important to understand about the new male model, and how it can be leveraged when launching campaigns for the male audience

Liquidation sale: the branding mistake that crushed Castro's stock

Why do Chanel, Louis Vuitton and even H&M prefer to destroy surplus goods instead of selling them on sale? What lesson did Banana Republic learn? And are there smarter ways to flip surplus merchandise from Castro's clearance sale?

Brands spend a fortune on presenters -

Is it worth the investment?

When you see a commercial with Noa Kirel, what do you remember: Noa or the brand? And Static, do you even remember who he advertises? When is it worth investing in a famous presenter and when is the harm greater than the benefit?

Not for couples only: 7 brilliant campaigns for Valentine's Day

The alibi island of the singles in India, a ring hidden in a pastry and the Tinder playlist - what are brands doing in the world in honor of International Valentine's Day in February

From this whole story, the malls will still come out victorious

Late opening in front of street shops and open shopping centers, high rent and management fees and closed public spaces where the chances of infection are worse - so is it possible that in the long run the malls will actually emerge stronger from the crisis?

Every brand has a story

McDonald's, IKEA, every brand has a story - but few brands know how to tell it

Crisis management

Corona Crisis: How to manage and behave in a crisis that is different from everything we knew and will change the world?

Marketing in the public sector

Branding, marketing and public relations in the public sector and the third sector

Articles

New medium, new rules

Everything you need to know about managing social networks and motivating consumers online

Uniform marketing language

The most common mistakes in creating marketing content (which content companies probably won't tell you about)

Marketing content OUT?

Marketing content OUT, locating the interests of the brand in the "normal" content - IN!

Have you come across a social or community issue that concerns you? Maximadia's social department will be happy to assist you!

Maximedia is a public relations and marketing consultancy company with extensive experience in planning and establishing marketing systems and public relations management. Communication mediation serves as the main channel for engaging with potential customers online, through various communication channels, shopping centers, and the sales floor. We create a strategy that generates a consistent language, prominence, and growth for your brand and its unique messages. We assist you in telling the story of your brand to the right audiences, in the right places and at the right time. Stories create momentum. Nowadays, stories are told across numerous platforms. They appear and disappear in the blink of an eye. So how do you navigate your message across so many platforms and dimensions? Through a comprehensive package that includes: Public relations and media strategy, marketing and digital, social networks and network asset management, crisis management, internal communication consulting, as well as expertise in creating and implementing growth engines for any organization and brand.

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CAN WE HELP?

Career

WHEN LIFE GIVES YOU LEMONS, MAKE

LEMONADE

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WE ARE HIRING

Want to work in a creative and enriching environment?

16 Derech HaAtsma'ut, Yehud Monoson, PO Box 1022 

Thanks! We will get back to you soon

!LET'S TALK

Our mission is to create quality content and deliver it through the right channels so that it reaches the dedicated market segment and gets it interested. Our research and consulting department, which enjoys great appreciation, will be happy to present you with a variety of solutions that will be precisely tailored to pre-defined needs.

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