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The marketing layers

MaxiMedia's core strategy is built on the SOMS approach (Synergized OmniChannel Marketing Suite). It means managing every interconnected layer of marketing as part of strategies and tactics that work together, strengthening and sustaining the brand's presence and reputation. Together, these layers form a marketing ecosystem that covers every aspect of brand promotion.

  1. 1 Brand identity and positioning

    The foundation of the brand's marketing ecosystem. It includes defining the brand's DNA and unique value, its target audience and its design language, all after thorough research into the market and the product category.

  2. 2 Creative, original content for every platform

    Creating valuable, relevant and consistent content that attracts and engages the target audience, and ultimately drives action.

  3. 3 Public relations

    Managing the brand's image and reputation through ongoing work with the media, with the aim of becoming part of the media agenda.

  4. 4 Social media marketing

    The brand's presence across social media platforms, to communicate with the target audience and drive customer action. Social media marketing has its own language and character.

  5. 5 Search engine marketing (SEM) and optimization (SEO)

    Improving the brand's visibility in search results through paid advertising (SEM) and organic optimization (SEO).

  6. 6 Guerrilla marketing

    Creative, unconventional or personal marketing that builds brand loyalty, promotes products or services and increases conversion rates.

  7. 7 Opinion-leader marketing

    Partnering with key opinion leaders and influencers to promote the brand's products or services to its target audience.

  8. 8 Analytics and performance measurement

    Tracking, measuring and analyzing the effectiveness of every marketing effort to sharpen and optimize the overall strategy.