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Today, media happens across countless platforms and channels. We understand how important it is for your brand to speak in one consistent, distinctive voice, managed by one professional team. We don't just help you tell your brand's story; we help you become part of the media conversation across every platform. In the digital age, a good story can travel fast and far, and create real impact.
So how do we steer your message through a complex, multi-arena world? With an omnichannel marketing strategy that brings together public relations, media and digital strategy, social media management, strategic political consulting and influencer marketing, along with counsel on crisis management and internal communications.
All of this while specializing in building and embedding growth engines that give your organization or brand a real competitive edge.
Two dedicated tracks for brands and organizations that want to reach their audience quickly and precisely.
New
Nonprofits
An innovative platform for managing influencer campaigns. It is a breakthrough in influencer marketing, matching brands with the influencers who suit them best, precisely and efficiently.
The platform profiles every influencer in depth, combining demographics, engagement statistics and the history of past collaborations.
It analyzes the data and recommends the best-fitting influencers for each brand and campaign, based on the brand's specific goals.
MAXI influencers continuously gathers information from a wide range of sources, for an up-to-date, in-depth view of the influencer landscape in every category.
MaxiMedia has a full-scale digital and marketing division that promotes brands on social media and across their digital assets. We manage Facebook, Instagram, LinkedIn and other channels for our clients, and run paid campaigns on these platforms when needed. Alongside this, we focus on tailored content that drives search engine optimization, through data processing and analysis, segmentation and audience targeting.
Building a brand strategy starts with in-depth research into the brand and its competitive market. From those insights we develop a relevant content world that connects with the brand's values. That content world is then translated into PR activity across every media channel. It also comes to life in distinctive visuals on social media and online, in branding at the point of sale, and in the long-term marketing activity we create together.
MaxiMedia works across many sectors, serving companies in automotive, design, architecture, lifestyle, fashion, education, technology and high-tech, food and culinary, culture and a wide range of consumer categories.
Growth and new opportunities
In today's fast-changing market, brands and companies need to be more agile and adaptive than ever. MaxiMedia's business development division offers a wide range of services that help businesses identify new opportunities and build effective marketing strategies.
In a world where new technologies keep emerging and customer needs keep shifting, identifying strengths and growth areas is critical. Businesses that fail to adapt risk falling behind while their competitors seize the new opportunities.
At MaxiMedia, we see ourselves as more than a service provider: we are a strategic partner for your business. Our extensive experience with local and international brands gives us a deep understanding of the challenges and opportunities unique to each business.
We are here to make sure your business doesn't just survive, but thrives in today's competitive landscape. Together, we can build strategies that move your business forward, seize new opportunities and meet the challenges ahead.
Alongside our work with major media outlets, and as part of a complete communications strategy, we initiate and lead online campaigns with opinion leaders and influencers, always matched to the brand's character and the world it operates in.
When should you take responsibility? How do you word an apology? And how do you gauge the scale of a media crisis? We have managed media crises for a wide range of business, public-sector and nonprofit clients, applying proven communication techniques to handle each situation correctly and limit the damage.
We provide comprehensive, professional strategic consulting for elected officials, grounded in in-depth analysis of the political and public landscape. Using innovative tools and advanced strategies, we help our clients understand the political challenges they face, craft clear messages and build a strong, convincing public image. At MaxiMedia, we believe a well-judged, tailored strategy is the key to success in an ever-changing political world.
MaxiMedia represents a range of leading international clients and brands, as well as investment groups, funds, social organizations, municipalities and public bodies, and some of Israel's best-known shopping centers and malls.
MaxiMedia's core strategy is built on the SOMS approach
(Synergized OmniChannel Marketing Suite)
It means managing every interconnected layer of marketing as part of strategies and tactics that work together, strengthening and sustaining the brand's presence and reputation. Together, these layers form a marketing ecosystem that covers every aspect of brand promotion.
Men's traditional gender roles are changing, and so are their buying habits. What brands need to understand about the new male consumer, and how to use it when launching campaigns aimed at men. (Walla, in Hebrew)
Read the full article: Marketing that changes minds: how the new man's buying habits have shifted (opens in a new window)Why do Chanel, Louis Vuitton and even H&M prefer to destroy surplus stock rather than discount it? What did Banana Republic learn? And are there smarter ways to clear excess stock than Castro's clearance sale? (Walla, in Hebrew)
Read the full article: Clearance sale: the branding mistake that crushed Castro's share price (opens in a new window)When you see an ad starring a celebrity, what do you remember: the star or the brand? When is a famous presenter worth the investment, and when does the harm outweigh the benefit? (Walla, in Hebrew)
Read the full article: Brands spend fortunes on celebrity presenters. Is it worth it? (opens in a new window)An alibi island for singles in India, a ring hidden in a pastry and Tinder's playlist: what brands around the world do for Valentine's Day. (Walla, in Hebrew)
Read the full article: Not just for couples: 7 brilliant Valentine's Day campaigns (opens in a new window)Media coverage of the consumer boycott of Angel Bakery recalls cases like the Ben & Jerry's boycott and Disney's clash with the Florida government. But does a brand's political involvement really affect it, or is the impact minor beneath all the media noise? (Calcalist, in Hebrew)
Read the full article: The boycott of Angel Bakery: does political involvement hurt a brand? (opens in a new window)As part of our social commitment, we dedicate a significant share of our time to supporting nonprofits and social ventures, righting wrongs, and helping people deal with systems and bureaucracy. Our aim is to make a modest contribution to the community as an organization that knows the media landscape.
If you've come across an injustice, a nonprofit in difficulty, or a volunteer project close to your heart that deserves to take off, send us the full details at Info@maximedia-pr.co.il and we'll be glad to help.
CAN WE HELP?
WHEN LIFE GIVES YOU LEMONS, MAKE LEMONADE
Tell us about the goals you want to achieve, and together we'll build a plan to get you there.
It will be built on our unique approach, designed to spark interest, raise awareness and engage the right audience. Our mission is to create quality content and deliver it through the right channels, so it reaches your target market and captures its attention. Our research and consulting team will be happy to present a range of solutions tailored precisely to the needs we define together.
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